Wednesday, June 17, 2009

Business for theaters after exit of India in T20 World Cup 2009

India thrashes out of the Twenty20 World Cup, movie theater complex operators are expecting a boost in footfalls over the coming few weeks.

“The T20 matches starts after 10 p.m., and concerning India in particular, affected late evening and night shows. A Senior Vice-President of a theater told However, he was hopeful that from Monday onwards, night shows would pick energy.

Most multiplex chains generated an unexcited response for the first weekend after the argument between producers and multiplexes was resolved. The Big Pictures-promoted Kal Kissne Dekha, which on the rampage in 510 screens worldwide, did not have a remarkable box office opening. However, Big hopes that the movie would pick up and may even add additional prints from Friday.

“Over the weekend we had occupancies of 30-40 per cent. Now, we think business will pick up over the week,” said Mr Alok Tandon, COO, Inox Leisure.

Few multiplexes even screened the T20 matches to keep the cash catalog ticking. Mr Vishal Kapur, COO, Fun Cinemas, which screened the tourney said, “We clocked over 50 per cent tenancy for both matches – India vs England and India vs West Indies — in almost all six properties we screened.”

Depending on India’s play, Fun Cinemas had kept the options open to show remaining matches. “Now with the Indian team crashing out and a few big-ticket releases in the pipeline, we expect things to be better,” Mr Kapur added.

In the meantime, Hollywood movies such as Bride Wars, 17 Again and Angels and Demons have fared much better than Indian releases. “English movies are doing well as they are released across limited screens. Angels and Demons is doing extremely well in Tier-II cities,”

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