The World Cup 2011 fever has gripped the city, with residents thronging markets to buy anything and everything associated with cricket.
Various stores, like Lifestyle and Nike, among others, are offering related merchandise, including jerseys and caps, to cater to the rising demand. Randhir, store manager of Nike at MBD Mall, said, ''Nike being the sponsor of official jerseys of Indian cricket team, people are eager to buy these as well as caps.
The response of Ludhianvis is overwhelming. Usually multi-brand stores have the franchise to sell the merchandise, but in the city, there is no such outlet.''
Jatin, sales executive, Nike, Westend Mall, said, ''We have jerseys of Indian cricket team in two colours ' blue and grey. Grey jersey is worn during the practice time and when players are taking rest. Demand for jerseys is more than caps'.''
Rajan, customer representative officer, Puma, MBD Mall, said, ''Our showroom will have jerseys by February 22, though demand has already started pouring in.'' Gurinder Singh, a resident of Model Town, said, ''I usually go to resto-bars to enjoy the World Cup, wearing the Indian cricket team jersey.''
Various stores, like Lifestyle and Nike, among others, are offering related merchandise, including jerseys and caps, to cater to the rising demand. Randhir, store manager of Nike at MBD Mall, said, ''Nike being the sponsor of official jerseys of Indian cricket team, people are eager to buy these as well as caps.
The response of Ludhianvis is overwhelming. Usually multi-brand stores have the franchise to sell the merchandise, but in the city, there is no such outlet.''
Jatin, sales executive, Nike, Westend Mall, said, ''We have jerseys of Indian cricket team in two colours ' blue and grey. Grey jersey is worn during the practice time and when players are taking rest. Demand for jerseys is more than caps'.''
Rajan, customer representative officer, Puma, MBD Mall, said, ''Our showroom will have jerseys by February 22, though demand has already started pouring in.'' Gurinder Singh, a resident of Model Town, said, ''I usually go to resto-bars to enjoy the World Cup, wearing the Indian cricket team jersey.''
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