Wednesday, March 19, 2008

What is cloaking in SEO?

Cloaking is a black hat search engine optimization (SEO) method in which the content offered to the search engine spider is different from that presented to the users' browser. This is completed by delivering content based on the IP addresses or the User-Agent HTTP header of the user demanding the page. When a user is known as a search engine spider, a server-side script delivers a different version of the web page, one that has content not present on the visible page. The use of cloaking is to deceive search engines so they display the page when it would not or else be displayed.

1 comment:

Donald said...

SEO cloaking will eventually get your site de-listed. It is ALWAYS best to use straight follow white hat stuff even though it may take a little longer.